Customizing the Body and Constructing Gender Essay

Customizing the Body and Constructing Gender - Essay Example In postmodern society, art has undergone several evolutions with one invention of the human body being used as one of the medium of expressing art. Body tattooing, body piercings, incisions like tongue splitting, elongation of body parts are just among the many ways the evolution of body modification evolution has undergone (Rose, 1993).Tattooing and body piercing are perceived as acts of pursuit of empowerment and self-expression. In countries, such as Australia and the U.S., different social groups that associate themselves with Homosexuality, Nerdism, Supremacists, Modern religions and atheists, use tattooing as a symbol of self-stigmatization and as a form of communicative or per formative expression (Rose, 1993). Medically body modification may include plastic surgery, circumcision, body amputation, body piercing, tattooing, and body parts elongations amongst others. According to Edelman, the modern society women may disregard the outlook of some parts of their bodies, and subsequently resort to plastic surgery (Edelman, 2000). The body parts that are commonly modified include the breasts, cheeks, lips, buttocks, thighs amongst others(Edelman, 2000).Some individuals resort to body amputations due to pain or medical implication such as cancer or viral infection, which cannot be treated unless the amputation is performed by a qualified doctor. Others pierce their bodies to cope with trauma or stress to act as therapeutic process, which subsequently helps the subjects in coping with the reaction of the body and mind (Edelman, 2000). Legally, body modification under the American State Laws, stipulates that it should only be done on an individual who is of legal age (18-years-old), of sane mind, voluntarily, and the individual should not be under any influence of intoxications such as alcohol, drugs (Edelman, 2000). Only a qualified physician should perform body modifications that culminate to extreme actions

Songs comparison assignment Example | Topics and Well Written Essays - 250 words

Songs comparison - Assignment Example On the other hand, Lenny Kravitz approach in the song American Woman implements the use of soft rock in the absence of solo guitars. It is arguable that the modern artist’s approach sought to incorporate the Rock genre to the RnB version. After listening to the songs critically, it is known that Lenny’s version developed a dilemma as the artist contested against being with an American woman while still wooing her. The latest version of the song indicates the advanced culture of individualism and independence in the female gender. Therefore, the two versions in â€Å"Rock† and â€Å"Soft Rock† versions create an atmosphere of male chauvinism towards the end of the songs. Arguably, any listener can judge on the point by paying critical attention towards the end whereby both artists highlight their discontent perception of marrying the American women with their current cultural practices. In conclusion, the two versions provoke the listener to judge that the female gender acquired employment opportunities and economic empowerment; hence, any willing suitors perceived the changes for

An overview of marketing

An overview of marketing Marketing according to Kotler and Keller (2006) is everywhere. We as human beings tend to portray a sense of belief that we make decisions out of our own will. However, in reality we receive hundreds of inputs consciously and unconsciously from brands and businesses marketing themselves, that tends to form the very basis of everyday decisions. It is done formally or informally in a number of ways by people and organisations, and businesses need to implement good marketing strategies in order to have beneficial success. Hence as Armstrong and Kotler (2009) state that marketing has a twofold goal of trying to attract new customers by promising superior value and to keep and grow present customers by delivering satisfaction. We are surrounded by companies marketing on every possible platform that they can possibly market on. But this is no accident that marketing takes place this way. Kotler and Keller (2006) state that it is done after careful planning and efficient execution. Excellence in marketing and its strategies are continually refined and reformed to meet the way consumers react to brands. But marketing to a wide range of people either locally or globally is tricky and has to be the Achilles Heel of many prosperous companies (Kotler and Keller, 2006). It needs to include what products need to meet customer demands, the product category, what price ranges they need to fall in, brand image of the business and brand loyalty of the customer. The brands and businesses that fail to carefully understand and monitor their customers and competition but try to keep a step ahead are at the greatest risk of failing to increase their value to the end customers. 1.1 Marketing! What is it? What really is marketing? How does it benefit to implement a marketing strategy? Does marketing really work? This is explained simply by Kotler and Keller (2006) as the identification and meeting of human wants and social needs, profitably. And to this the American Marketing Association introduced a formal definition help understand marketing which states that Marketing is an organisational function and a set of processes for creating, communicating and delivering value to the customers; and for managing customer relationships in ways that are beneficial to the organisation as well as the stakeholders (Kotler and Keller, 2006). Armstrong and Kotler (2009), state that marketing is managing profitable customer relationships. Marketing has enabled exchanges of goods, services, events, experiences, information and ideas easily through various modes of communication from businesses to customers. Exchange according to Kotler and Keller (2006) is a core concept of marketing and to make any successful exchanges, marketers seek to elicit a behavioural response from the other party of consumer through analysis. But companies, businesses and brands have to understand that marketing needs to be radical and that the advantages of direct marketing are far greater. Using surgical strike advertising which as explained by Kotler and Keller (2006) are short, targeted ad campaigns helps create a emergent sense of belonging and part of a community, while making the brand or the brand image as the unifier of that community. This enables bringing about increased competition by introducing fresh, different marketing ideas and est ablishing loyalty and commitment among customers. 1.2 Do Brands really exist? Guzman cites Kapferer (1997) who states that before the 1980s the approach towards brands was different. Companies wished to buy a producer of chocolate or pasta: after 1980, they wanted to buy KitKat or Buitoni. This distinction is very important; in the first case firms wish to buy production capacity and in the second they want to buy a place in the mind of the consumer (p. 23). Guzman states that the shift in focus towards brands began when it was understood that there was something more than just mere identifiers. Also Kapferer (1997) stated that brands help perform an economic function in the minds of consumers, the value of the brand comes from its ability to gain an exclusive, positive and prominent meaning in the minds of a large number of consumers (p. 25). Thus Guzman assertens that business need to build a brand and focus on developing brand value (Guzman, A Brand Building Literature). A brand as explained by Simoes and Dibb (2001), is the combination of features (what the product or service is), the benefits for the customer (what wants and needs the product meets) and the values (which the customer associates with the product or service). If marketing adds value to a product while differentiating it from the other products in the market which may have similar features and benefits, then we are able to create a brand that customers can relate to.Brands are thus intangible assets that are residing in the minds of customers. Though they are impetus to brand creation by marketing, Kotler and Keller (2006) state that brands end up as a perceptual entity that are deep rooted in reality but reflects the perceptions and perhaps even the idiosyncrasies of customers. As explained by Armstrong and Kotler (2009), many business owners and brands tend to make the mistake of paying more attention to the product rather than to the benefits and experiences produced by the product s and coined this as marketing myopia. Therefore companies and organisations have long tried to differentiate themselves from their competitors in many ways to be able to be top of mind for customers. These differences maybe functional, rational or tangible, i.e. related to the performance of the brand; however they could also be symbolic, emotional or intangible, which helps potential customers and repeat customers relate to what the brand intends to represent (Kotler and Keller, 2006). Perceptions from customers according to Chevalier and Mazzalovo (2004) are embodied in a name. However, the American Marketing Association defines a brand as a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors (Kotler and Keller, 2006). It is thus an important visible part of a more complex reality and provides the mediation of the core values of the organisation and how consumers perceive its brand image. But what needs to be understood more importantly is that consumers are looking at a particular brand because they believe it has a guarantee of a specific quality, usually superior and this tends to help form a long-term strategy assurance for any relationship between the brand and customer (Chevalier and Mazzalovo, 2004). Brands thereby focus on keeping to their core-values and delivering the benefits consumers truly want. As seen from the HBR (2003), the Brand Report Card shows us that strong brands attributes such as staying relevant or pricing strategies are based on value that the consumer perceives, positioning the brand to make it desirable and deliverable, while constantly ensuring brand consistency and monitoring brand equity  [1]  . Any value that a brand carries along with it adds or minuses its overall brand awareness which Kotler and Keller (2006) state as the power of that brand which lies in the minds of existing or potential customers on what they have seen, read, heard and experience directly or indirectly about the brand. As stated by Coulson-Thomas (1983), the appeal of a brand may remain relatively constant even as product physical attributes may change, hence companies and organisations need to constantly resonate their core values and position themselves correctly in their tar get audiences minds, in order to increase brand awareness and higher brand recall. 1.3 Gaining an Identity for the Business through Branding Urde M. (1999), Brand Orientation: A Mindset for Building Brands into Strategic Resources, Joumal of Marketing Management, 15. 117-133 There has been research from previous case studies carried out on companies such as Nestle, DuPont, Tetra Pak, Volvo, and Phamiacia Upiohn Nicorette, to see how an organisations approach is affected when its operations and marketing and strategies revolve around the companies brand or particular products of the company (Urde, 1999). The organisation acquires an identity and increased awareness when it expresses its overall goals, values and positions through its brand and brand statement. But Urde questions whether we need to rethink the market and marketing concept while challenging the ever known assumption of whether the customer is always right? He also goes on to ask whether development of the organisation or brand should be based on satisfying the customers need and wants, even if the price is not right? (Urde, 1999). But through the case studies researched by him on the companies stated above, it shows that integrity and brand competence are required to create, develop and pro tect the brands while sending out the right message through the right channels to be able to establish a trust brand identity while customers can relate to and not just an image. Also Ewing and Napoli (2005) state that while doing this organisations need to monitor consumers brand perceptions, identify whether their attitudes confer with their own brand vision and thereby instigate strategies to reinforce positive brand beliefs or change any negative perceptions because as Haynes et. al (1999) state, from a brand management perspective, brands are likely to be more successful when an audiences perception of a brand mirrors the firms view of the brand concept and both are identical to the consumers original specifications since the products or services produced by a business need to meet the customers desires and not just their demands. 1.4 Brand Orientation: Brand-orientation has been a term that has been coined by Frans Mellin and Urde and through Urdes dissertation carried out in 1997 he states that it is an process where brands and companies revolve around the development, protection and creation of the brand through an ongoing interaction with targeted customers with an aim of achieving long lasting relationships which in turn ensures competitive advantage for the brand. Brands have always been seen as only resources and expressions of the company identity to establish themselves in the minds of customers. And they have thus been treated in a very superficial or general fashion. Urde cites Macrae who states that certain companies go the extra distance to not only satisfy customers wants and needs but to lend a strategic significance to brands, which enables them to acquire an emotional and symbolic value for the brand and organisation, thereby helping them ensure that they are living the brand through their marketing strategies (Urde , 1999). Urde states that though being industry and customer centric for the last half century, there are always questions arising with regard to product related questions. Is the product good enough? Is it what the customer really wants? These questions tend to dominate when we deal with brands and this is mainly because the functional advantages of any product can be easily imitated by competitors at a lower cost hence removing the competitive advantage entirely (Urde, 1999). Thus as stated by Kotler and Levy (1969) that The marketing concept holds that the problem of all business in an age of abundance is to develop customer loyalties and satisfaction, and the key to this problem is to focus on the customers needs (Urde, 1999). Thus when Drucker (1954) first articulated this idea being called the marketing concept, he made note that marketing was never a separate function of the management but on the contrary, the whole business needs to be seen from the customers point of view (Deshpande and Webster, 1989). The marketing concept often called the market concept which is considered a corner stone by Kohli and Jaworski (1990) and Drucker (1954) who were among the first people to argue that the marketing concept needs to be adopted as a fundamental basis for any brand or company to ensure a competitive advantage. Armstrong and Kotler (2009) also state that customer focus and value are the paths to higher sales and profits for any business. Thus it goes to say that by placing the customer in focus by the firm and revolving the companys strategies to satisfy customer wants and needs is key in any marketing concept. Many authors such as; McKittrick 1957; Felton 1959: Kotler 1977; Day. Shocker, and Srivastava 1979; Webster 1992; Day 1994; Hunt and Morgan 1995, have previously in their literature contrasted this concept of marketing with market orientation and hence customer orientation. And Urde describes market orientation as the organization wide generation of market intelligence pertaining t o current and future customer needs, dissemination of the intelligence across departments, and organization wide responsiveness to it (Urde, 1999). Businesses need to be able to maintain a healthy competitive advantage by differentiating their product or service through constant sensing of their market through regular interactions with customers and potential customers helping them cater to the end customers needs and wants, and thus as Melin (1997) points out enables them to form a barrier to entry. Thus brands are forced to become the unconditional response of the firm because following the strategy to tend to the wants and needs of customers can be ensured only through the right brand communication channels and thereby right segmentation and positioning. And this is possible as seen by Urde citing Day (1994) who argues that market sensing (the ability to continually sense, interpret foresee, and react to changes in the market) and customer linking (the ability to develop relationships with customers) are two particularly important aspects of the development of a market-oriented organization (Urde, 1999). Satisfaction of customers needs and wants Æ’Â   The brand as an unconditional response to customer needs and wants But Urde (1999) also goes on to state that if brand awareness and brand loyalty of customers is intended to increase the competitive advantage, then market orientation tends to come into conflict with any long-term brand development. If marketing the business as a brand is the true question then we need to see whether the customers and their changeable preferences provide sufficiently stable grounds for the brand as a resource. If brands tend to change just because of opinions and comments of consumers based on whatever position they think is popular at the time, then the business and its brand image loses credibility. This on the contrary shows that the business has not got a strong sense of identity and forms and opportunism for signs of weak integrity to the business and the organisations core values and goals (Urde, 1999). Establishing a brand as explained by Urde (1999) should be a starting point for businesses as an expression of a mindset. If all businesses relate to their products or services as brands and work on strategies to create, develop and protect these brands as strategic resources, it will help them achieve a competitive advantage which in turn increases brand identity for customers to relate to. Research done earlier has shown that identity of a brand for a customer is enhanced through value creation and meaning creation which enables customers to experience products or services as attributes that are valuable and unique, and this makes it difficult for competitors to imitate. Urde (1999) states that companies need to consciously and actively strive to give their brand a competitive advantage through an expression of intent by constantly managing the process through which they give the brand value and meaning. This helps the brand become a symbol of an ongoing interaction between the com pany and its customers. Hence Urde points out that by doing this, it has positive consequences on the company which helps it position, prioritizes, organizes, develops, and protects its brand resource base while increasing the companys knowledge of market intelligence for its product or service (Urde, 1999). 1.5 Businesses establishing themselves as Brands A conceptual framework Former head at Nestle, Camillo Pagano, was questioned by Urde on whether it was possible to create brand passion within an organisation. To this Camillo answers, As you get new consumers all the time, by changing consumer groups, habits, and trends, you have to keep the brands continuously refreshed. Thats a job that takes a tremendous amount of attention and passion! (Urde, 1999). A passion for a brand whether it is a business, organisation or even a product or service, it needs to come from within, and this can be seen not only from the way the employees of the brand work in the organisation but also by the way customers perceive the brand through their loyalty. Businesses thus need to be brand oriented in order to generate any sort of customer loyalty towards their brand, increase brand awareness and thus be able to communicate the right message to their potential end users. This ability to be able to transform a product or service by an organisation into a brand needs to constitute as a fundamental process for organisations. As stated by Urde (1999), a product fulfils a function, while a brand symbolizes values and a meaning in a social context. A brand with emotional and symbolic values is experienced and interpreted while carrying a personality and identity of its own provides a basis for a unique relationship. It symbolizes values and a meaning in a social context and brings about experience through its reality. The understanding of a company being brand-oriented can be summarised through a number of concepts and relationships. However, Urde (1999) integrated a companys reasoning about its strategy and direction with brand equity, brand awareness and brand identity, to obtain a conceptual framework called the Brand Hexagon. Any company that needs to portray its business or its brand out into the market need to answer basic fundamental questions such as: Why does the business or brand exist? What does the brand stand for? Who is the brand? How is the goal of the brand to be achieved? As stated by Urde (1999), if these questions are answered then it helps relate to the reasons for the existence of the business or brand as well as enabling identification of the core values, identity, personality, and strategy of the brand. Also if the vision of the brand is to be projected out to the end customer on a long term basis then the business needs to be able to communicate the right information of what they want to achieve for the brand and how they will go about realising this vision. 1.6 Communicating the Brand Functional and Emotional Values As stated by Urde (1999), brand awareness for any business is concerned both with its position in the market as well as the specific products or services that is made available for the consumer. From the Brand Hexagon model, the right side reflects the reference function (product or service category and product), while the emotional function that reflects the brand name or the business name is on the left side. Urde goes on to explain that distinguishing between intellectually explaining as well as emotionally communicating are the principle ways brands need to communicate to their target audience. We as individuals use our brain (i.e. reference function) and our heart (i.e. emotional function) to interpret a brand thus enabling us to experience the brand in its entirety. The task of communication is necessary to explain the product or service that a brand or business represent, however it is not to explain brands in terms of objective relationships. We need to emotionally and symbol ically experience a brand and hence the identity of the brand cannot be explained. And Urde firmly states that insight into the limitations of the intellect in understanding, and into the limitations of the emotions in explaining, is fundamental when a company communicates about its brands (Urde, 1999). The mission and vision are at lower part of the model and relates to the brand or businesses intentions, while the upper part shows the interpretation of the brand by the target audience. Through symbolic interaction a continual reinterpretation is created by the dynamics of brand development. Thus this has lead to the process of meaning creation which puts the core values and positioning at the centre of the model, thereby forming the complete brand hexagon showing how all the elements are linked and interlinked for the development of a brand. 1.7 Awareness. Associations and Loyalty Reflections of Brand Strength As we look at Urdes Brand Hexagon, we can see that the relationships between a brand, product or service and the target audience can only be established when there is awareness, right associations and brand loyalty. 1.7.1 Awareness: As cited by Macdonald and Sharp, Baker et.al (1986) state that if a brand is not recalled due to lack of awareness then it would obviously not be chose during the decision making stage. Awareness of a product or service, produced by a business, thus needs to be conveyed to the target audience and this helps to increase the brand building process. Farquhar (1989) states awareness is a important dimension of brand equity and Aaker (Emerald Backfiles 2007) strengthens this point to say that brand awareness is pivotal since it underlies the strength of successful brands. As Aaker (1991) states, the brand should be conceptualised as a node in memory which thereby allows other information about the brand to be anchored to it and this can only be done by creating awareness of the brand (Macdonald and Sharp, 1996). 1.7.2 Associations: The brand is able to differentiate their product or service, create favourability, attitudes and bring about congruity in the brand through unique associations (Keller, 1993). Aaker and Joachimsthaler (2000, p.17) describe associations as anything that makes the consumer connect with the brand, including user imagery, product attributes, organizational associations, brand personality, and symbols. But as stated by Cochran (2002), associations will only result if all of the components of the brand make sense and are perceived by the target as an entity with which they would want to interact. Hence these associations will only be possible if there is a good communication channel between the brands and the end customer, since good associations would lead to better relationships and this would result in higher brand recall. 1.7.3 Loyalty: Loyalty as stated by Shocker (1994), marketers for brands need to understand and be able to leverage consumer-bonds which has become especially necessary in every marketplace since it is characterised by increasing unpredictability, diminishing product differentiation, and heightened competitive pressures and as cited by Fournier and Lao (1997), brand building activities have been placed back into the heart of business plans to develop consumer brand loyalties, partnerships and friendships. In addition, Aaker (Emerald Backfiles 2007) also states that by focussing on brand loyalty, this often is an effective way to manage brand equity since repeat buying patters of consumers as well as customer satisfaction are the indicators of a healthy brand and thus programs to enhance this will build brand strength. 1.8 The Core Values Centre of Gravity At the centre of the Brand Hexagon are placed the core values which enable to position a branded product and a branded company because Urde (1999) states that it is via positioning that the company expresses and interprets the core values. Positioning of the brand however but take place in relation to its competitors and always assert on attributes and benefits that complement the brand. This is usually achieved as Urde (1999) explains through using of metaphors that explicitly communicate the core values. As cited by Urde (1999), Phannacia Upjohn used the linguistic picture of Nicorette a helping hand to communicate its products for quitting smoking. Hence in principle, positioning ensures three dimensions of quality, personality and communication of the brand. 1.8.1 Quality: Quality as stated by Urde (1999) relates mainly to the product or service offered and as cited by Phillips et. al (1983), Porter (1980) cites that using quality as a differentiator helps insulate a business from competitive rivalry by reducing customer sensitivity to price, increasing customer loyalty and thus protect the business and brand. Personality: The personality of a brand are simply the human traits that consumers associate with the brand. As stated by Aaker (1997), research has been done to focus on how consumers express his or her own self, an ideal self or specific dimensions of ones self through the use of a brand. These personality traits thus are able to provide the brand with an emotional side and enables to position it in relation to other brands for the customer (Urde, 1999). Thereby Biel (1993) goes on to say that personality can be used as a central driver for consumer preference and usage. Communication: Communication is the basic human activity that helps link people and businesses together to create relationships. As stated by Duncan and Moriarty (1998), communication is at the centre of meaning-making activities which corresponds not only to marketing but also in political, social and economic areas to serve as a way to develop, organise and disseminate knowledge. Mohr and Nevin (1990) state it should be like the glue that holds the brands communication together in order to transmit information, receive feedback from the customer, and thereby help participative decision making. Thus through communication, businesses are able to chose the media channels through which they want to target their audience, use particular tones and styles in their marketing, and be able to reflect customers aspirations (cf. Kapferers (1997) reflections) (Cochran, 2002). Through this combination of quality of product or service, its brand personality and the right channels of communication, it makes it possible to position the brand clearly (Urde, 1999). There are certain values such as brand essence and brand soul that helps sum up a brand. As Aaker and Joachimsthaler (2000, p.45) states that brand essence helps become a part of brand identity as it is viewed as the glue holding the core identity of the brand together and as explained by Urde (2003), is to define and describe the innermost core of a brand. Randazzo (1993) also states that the brands soul is in its spiritual centre, the core values that defines the business and brand and permeates through all other aspects of the brand (Randazzo 1993, p.17). But as stated by Urde (2003), if core values are to fulfil their function and role they need to be built into the product, expressed in behaviour and reflects the feel of communication; thereby giving the end customer an added value which the consumer associates as an advantage to be able to differentiate a brand from a commodity. Hence McCracken (1993) states that: Brands have value, it turns out, because they add value and Urde (2003) justifies by saying that the added value maybe either functional, emotional or symbolic but they need to be closely related to the core and organisational values. Through this act of interpreting and reinterpreting the core values of the brand to the customer, helps affect the image and identity of the brand (Christiansen and Askegaard, 2001). Thereby brands and business need to be very careful while communicating the right message to their customers because the most important task of core values according to Urde (2003) is to be the guiding light of the brand building process. Thus from the Brand Hexagon we see that consumer awareness of the product needs to be established through brand associations which will help bring out conditions that help relationships exist between the target customers and the brand. But as Urde (1999) states, the main significance of the brand is reflected by the positioning of brand and reflecting the core values of the business and brand. However, he goes on to say that the loyalty of a customer towards a brand or the relationship shared is established only through brand identity and recall. Any business or brand needs to see itself as a brand-oriented company by being an associative network that communicates to the target audience (Urde, 1999). As stated by Fiske (1990, p.42) Decoding is as active as coding, therefore the brand and end consumers need to be the co-creators of this whole process. Hence communication should not take place as a one-way network but rather as an interaction with the target audience (Urde, 1999). 1.9 Communication: Communication is thus a very vital aspect of the whole concept of marketing and brands. Whether to communication is not the question anymore but asking what needs to be said, how it needs to be said, through what channels, where is your target audience located, how easy is it to access your target audience and how often can this be done financially and logically are the more pertinent questions. Over the years, there has been an increase in products available locally and globally, the competitors have increased and the overall prices of products have reduced considerably. These factors have affected the ways brands communicate to the customer in order to gain higher market share as well as undivided attention (Kotler and Keller, 2006). This has however been overcome to a large extent due to the efforts of holistic marketers  [2]  who are creatively employing multiple different types of communication. 1.9.1 Traditional vs New media: According to Lutze, companies spend millions every year on marketing their companies as brands in order to gain more market share and reach more prospects. But how often are these same companies realising the brand that is already created by their loyal, current customers? (Lutze, Reinvent Relationships With your Customers Online). As stated by Duncan and Moriarty (1998), this increasing importance of communication in marketing is easily demonstrated by the ability to use new marketing approaches as compared to traditional media (television, radio, and print media). Also marketing through traditional media could not be directly tracked unless large organisations paid huge amounts of money to market research companies to learn what their end customer feels about their product but with the introduction of the internet and social networking media platforms, all this has been changed drastically (Lutze H., Reinvent Relationships With Your Customers Online). The new approach emphasises tw o-way communication between brands and businesses and their target audience which has enabled listening to customers and interactivity with the end users. This kind of engaged marketing involving both sides of the chain can build or destroy important brand relationships and brand loyalty. 1.9.2 The Internet: With the evolution of the internet, this has sparked a whole new digital revolution in the way communication exists and the way we use communication among each other. It has impacted lives of people as well as business to a large extent and according to Harris and Rae (2010), everything around us seems

How Does Arthur Miller Expect :: essays research papers

Question: “And so I mourn him-I admit it-with a certain…alarm'; How does Arthur Miller expect us to react to the death of Eddie Carbone? In your opinion, does he succeed? Eddie Carbone, the family guy, not wanting any trouble, just wanting his niece, in more ways than one. Eddie was a family man, he kept his home nice and he looked after all his family and friends, there was a great respect for him and he was loved by many. Even the people against him, had to love him. He was popular among his friends and colleagues and he was sociable, going bowling with his friends is what his spare time was devoted to, that and his family. Eddie’s view of his family was loving, he tried to give them everything, and he tried to hold them together, he was the glue that made them stick together when trouble came. There was only one thing that could dissolve the, the arrival of the two brothers. - When Eddie dies, the audience is expected to feel sympathetic and upset for the loss of the main character. Alfieri enhances this feeling with words, in his final speech. ‘I think I will love him more than all my sensible clients’ This makes me think that Eddie wasn’t stupid, and he wasn’t a fool, he was just oblivious to the fact that Catherine was going to grow up, to love others but him, he couldn’t understand why this had to happen. Alfieri has a great deal of respect for Eddie, like the other characters in the play. When Eddie is killed by Marco in a fit of rage, he lies, dying in Beatrice’s arms, only then, does he realize what he’s got, and that’s Beatrice. He shows this by saying; ‘My B.!’ These are Eddie’s last words.   Ã‚  Ã‚  Ã‚  Ã‚  In Act one, Alfieri shares his view of Red Hook. How it used to be a violent town, with lots of fights and deaths, but over the years it has got more pleasant. People look out for each other. ‘I no longer keep a pistol in my filing cabinet.’ Alfieri says this at the start of the play, he used to because he got violent clients, the one way to defend himself was to also have a weapon. But as the town got nicer and more people cared for each other, he found that he didn’t need it and he could trust the people who came to see him.

Philippine Rice Farmers Socioeconomic Status Essay

Rice farmers’ socioeconomic status better when they venture into other businesses. The economic and social status of Filipino rice farmers and their families has steadily improved during the last decade, not because they depended on rice, but because they ventured into other activities that supplemented their income from rice. This was shown by a study conducted by the Socioeconomics Division of the Philippine Rice Research Institute (PhilRice). The study group, led by Divina Gracia Vergara, focused on trends transpiring in rice-based farm households and rice lands, and among farmer operators in 33 provinces for the last 10 years. â€Å"This intensive study captures the farmers’ image from 1996 to 2007,† Vergara said. The study shows that the rice-based farm household income is increasing, as gross household income went up from P68,974.85 in 1996-97 to P127,799.95 in 2006-07. The finding is also consistent with the result showing that almost 60 percent of the hou seholds are above poverty level (57 percent) in the 2006-07 period. Furthermore, the share of nonfarming activities as a source of income had steadily been increasing, as the study found that rice and rice-based farmers are now engaged in other businesses, such as rubber production, wood craft, welding and work overseas. â€Å"This finding implies an important question. The question in the long run will be about the presence of household members who are willing to pursue rice farming in the future or dependence of rice-farm households on hired labor for the management of their farms,† Vergara said. Aside from improving the status of rice-based households and increasing their income, Vergara also learned that the number of farmers owning rice land had been increasing by 10 percent for the last 10 years. Moreover, there is also an increase in farmers’ yields regardless of season from 3.30 ton per hectare (t/ha) to 3.72 t/ha during the wet season, and 3.37 t/ha to 3.94 t/ ha during the dry season. Across three survey rounds, most villages are located in irrigated areas, and results show that irrigation is expanding from 60 percent to 66 percent. The current trend revealed by the study also suggests that highly educated persons are venturing into rice farming, although the majority is modestly educated or with elementary education only. There is a 2-percent increase in the number of farmers with at least a college education venturing into rice farming. In terms of organizing farmers, however, results show that more than 50 percent of the respondents are not affiliated with rice or rice-based organizations. Most of them have not also undergone training since 2004. Noting that half of the farmer-respondents have been farming for 20 years, Vergara also said farmers’ households are benefiting from the technologies and services that are being provided by the government. Despite the interventions, however, average yields gained during the dry and wet seasons are still below the experimental and on-farm trial yields of 7-9 t/ha. Gaining insight from the study, Vergara and her coauthors recommended that training should be sust ained to continuously update farmers’ skills and knowledge. She also stressed the need for the government to encourage farmers to form or join organizations as through organization, farmers can pool resources and have easier access to government incentives. She also suggested the expansion of irrigation areas, as this creates â€Å"a more favorable environment for rice farming in particular and agriculture in general.† To attract more people to be involved in rice production, Vergara proposed that technologies lessening the drudgery of rice farming should continually be developed. â€Å"It is important that the government continue to monitor the rice-based farm household to determine or approximate the impact of their interventions. This will also give them enough knowledge on the direction of the policies that they would formulate to improve the countryside,† Vergara said.

Political Corruption Essay

Wrongdoing on the part of an authority or powerful party through means that are illegitimate, immoral, or incompatible with ethical standards. Corruption often results from patronage and is associated with bribery. In economy, corruption is payment for services or material which the recipient is not due, under law. This may be called bribery. Way back in 200 B.C., Kautilya meticulously described 40 different kinds of corruption in his Arthashastra. He has aptly commented: â€Å"Just as it is impossible not to taste honey or poison when it is at the tip of the tongue, so it is impossible for a government servant not to eat up a bit of revenue. And just as it cannot be found out whether a fish swimming through water drinks or not so also government servants cannot be found out while taking money for themselves.† Corruption is defined as moral depravity and influencing through bribery. Essentially, corruption is the abuse of trust in the interest of private gain. This normally involves business man and government. The extortive type is the kind where the donor is compelled to bribe in order to avoid harm being inflicted upon his person or his interest. It is not difficult to locate the causes of corruption. Corruption breeds at the top and then gradually filters down to the lower levels. Gone are the days when people who joined politics were imbued with the spirit of serving the nation. Those who plunged themselves into the fight for freedom knew that there were only sacrifices to be made, no return was expected. So only the selfless people came forward. But the modern politicians are of entirely different mould. They are not motivated by any lofty ideals. They win elections at a huge personal cost and then try to make the best of the opportunity they get. Powerful business magnates who are forced to give huge donations to political parties indulge in corrupt practices not only to make up their losses but also to consolidate their gains. Corruption in different fields Collusion is an agreement between two or more persons, sometimes illegal and therefore secretive, to limit open competition by deceiving, misleading, or  defrauding others of their legal rights, or to obtain an objective forbidden by law typically by defrauding or gaining an unfair advantage. Collusion is a corrupt activity. The different fields of corruption are 1. Political corruption 2. Police Corruption 3. Corporate corruption 4. Corruption in local Government 1. Political Corruption Political corruption is the use of legislated powers by government officials for illegitimate private gain. Misuse of government power for other purposes, such as repression of political opponents and general police brutality, is not considered political corruption. Neither are illegal acts by private persons or corporations not directly involved with the government. An illegal act by an officeholder constitutes political corruption only if the act is directly related to their official duties, is done under color of law or involves trading in influence. Forms of corruption vary, but include bribery, extortion, cronyism, nepotism, patronage, graft, and embezzlement. While corruption may facilitate criminal enterprise such as drug trafficking, money laundering, and human trafficking, it is not restricted to these activities. The activities that constitute illegal corruption differ depending on the country or jurisdiction. For instance, certain political funding practices that are legal in one place may be illegal in another. In some cases, government officials have broad or poorly defined powers, which make it difficult to distinguish between legal and illegal actions. Worldwide, bribery alone is estimated to involve over 1 trillion US dollars annually. A state of unrestrained political corruption is known as a kleptocracy, literally meaning â€Å"rule by thieves†. When people in power indulge in corruption so unabashedly, the common man gets a kind of sanction. Ironically, instead of  fighting against the menace of corruption, our political leaders declare it a worldwide phenomenon and accept it as something inevitable. 2. Police Corruption Police corruption is a specific form of police misconduct designed to obtain financial benefits, other personal gain, and/or career advancement for a police officer or officers in exchange for not pursuing, or selectively pursuing, an investigation or arrest. One common form of police corruption is soliciting and/or accepting bribes in exchange for not reporting organized drug or prostitution rings or other illegal activities. Another example is police officers flouting the police code of conduct in order to secure convictions of suspects — for example, through the use of falsified evidence. More rarely, police officers may deliberately and systematically participate in organized crime themselves. In most major cities there are internal affairs sections to investigate suspected police corruption or misconduct. Similar entities include the British Independent Police Complaints Commission. Police corruption is a significant widespread problem in many third world countries, such as Russia, Ukraine and Mexico. 3. Corporate Corruption Corporate crime refers to crimes committed either by a corporation (i.e., a business entity having a separate legal personality from the natural persons that manage its activities), or by individuals acting on behalf of a corporation or other business entity (see vicarious liability and corporate liability). Some negative behaviours by corporations may not actually be criminal; laws vary between jurisdictions. For example, some jurisdictions allow insider trading. Corporate crime overlaps with: †¢ White-collar crime, because the majority of individuals who may act as or represent the interests of the corporation are white-collar professionals; †¢ Organized crime, because criminals may set up corporations either for the purposes of crime or as vehicles for laundering the proceeds of crime. The world’s gross criminal product has been estimated at 20 percent of world trade. (de Brie 2000); and †¢ State-corporate crime because, in many contexts, the opportunity to commit crime emerges  from the relationship between the corporation and the state. 4. Corruption in Local Governments There are several types of political corruption that occur in local government. Some are more common than others, and some are more prevalent to local governments than to larger segments of government. Local governments may be more susceptible to corruption because interactions between private individuals and officials happen at greater levels of intimacy and with more frequency at more decentralized levels. Forms of corruption pertaining to money like bribery, extortion, embezzlement, and graft are found in local government systems. Other forms of political corruption are nepotism and patronage systems. Bribery Bribery is the offering of something which is most often money but can also be goods or services in order to gain an unfair advantage. Common advantages can be to sway a person’s opinion, action, or decision, reduce amounts fees collected, speed up a government grants, or change outcomes of legal processes. Extortion Extortion is threatening or inflicting harm to a person, their reputation, or their property in order to unjustly obtain money, actions, services, or other goods from that person. Blackmail is a form of extortion. Embezzlement Embezzlement is the illegal taking or appropriation of money or property that has been entrusted to a person but is actually owned by another. In political terms this is called graft which is when a political office holder unlawfully uses public funds for personal purposes. Nepotism Nepotism is the practice or inclination to favor a group or person who is a relative when giving promotions, jobs, raises, and other benefits to employees. This is often based on the concept of familism which believes that a person must always respect and favor family in all situations including those pertaining to politics and business. This leads some political officials to give privileges and positions of authority to  relatives based on relationships and regardless of their actual abilities. Patronage systems Patronage systems consist of the granting favors, contracts, or appointments to positions by a local public office holder or candidate for a political office in return for political support. Many times patronage is used to gain support and votes in elections or in passing legislation. Patronage systems disregard the formal rules of a local government and use personal instead of formalized channels to gain an advantage. Corruption Perceptions Index Since 1995, Transparency International (TI) publishes the Corruption Perceptions Index (CPI) annually ranking countries â€Å"by their perceived levels of corruption, as determined by expert assessments and opinion surveys.† The CPI generally defines corruption as â€Å"the misuse of public power for private benefit.† The results of the 2010 edition, as every year, are sobering. No region or country in the world is immune to the damages of corruption, the vast majority of them score below 5. The CPI has played a critical role in branding the issue of corruption on the world’s conscience. It sends a powerful message and national governments have been forced to take notice and act. The demand for public sector governance that keeps the interests of its citizens first with openness and accountability is not limited to a country or region – this is a common goal that transcends borders and cultures. The public sector is just one side of a multi-faceted problem though. Transparency International conducts an array of global research, such as the Global Corruption Barometer, a world wide public opinion survey, and the Bribe Payers Index, which measures the likelihood of firms from leading exporting countries to bribe abroad, which taken together enables us to better comprehend the many sides of corruption. Corruption is notoriously difficult to measure. The complexity and secrecy that shroud corrupt deals mean that it is virtually impossible to quantify the financial cost of corruption. The human expense is clear to see though, and it is the poorest that are most vulnerable. The diversity of victims that seek help from one of TI’s Advocacy and Legal Advice Centers shows that corruption can affect anyone. As we support these individuals, their personal triumphs are translated into systemic change – proving that corruption can be fought and  beaten. It may be that the CPI scores are just a number to you, but for many people around the world it is their daily reality. It need not be so. As Huguette Labelle, Chair of Transparency International, notes, â€Å"These 180 countries in our index are your countries, and their perceived levels of corruption will remain as such until you demand accountability.† India in Corruption Perception Index India’s ranking in Transparency International’s Corruption Perception Index too has slipped from 84 to 87 in 2010. All this exhibits a problem that is not going anywhere soon and mocks the high moral ground that we aspire to occupy in the international arena. Corruption has afflicted all the organs of our society including the polity, bureaucracy, judiciary, police, businessmen, and even public at large. It has rendered our governance apparatus hollow and ineffective. Countless efforts to combat corruption have not made any significant dent into this hydra headed monster. The public perception of India has been extensively damaged by the corrupt activities of politicians, bureaucrats and business houses. The telecom spectrum allocation scam – the biggest in the history of independent India – for which a minister, an MP and several corporate bosses are in jail and others are expected soon, the Commonwealth Games scandal in which the whole organizing committee, including the chairman are in jail, politicians grabbing prime real estate in housing Society meant for war widows in Mumbai, and the cash-for-vote scam involving parliamentarians have all badly eroded the public faith in government functioning in India. Corruption is silently eating into the vitals of our nation like termite. Bit by bit, it is denting our dignity and compromising our soul. Not only does it affect only individuals but alarmingly it affects our nation as a whole. India Against Corruption India Against Corruption (IAC) is a citizen’s movement to demand strong anti-corruption laws. Lokpal bills were introduced several times since 1968, yet they were never passed by the Indian Parliament. After a fast by veteran social activist Anna Hazare and widespread protests by citizens across India the Government of India constituted a 10-member Joint Committee of ministers  and civil society activists to draft an effective Jan Lokpal Bill. The primary focus of IAC movement is to ensure a strong Lokpal bill. This corruption in India does not lead simply to cabinet portfolio shifts or newspaper headlines, but to massive human deprivation and even more extreme income inequalities. Combating corruption in the region is not just about punishing corrupt politicians and bureaucrats but also saving human lives. The IAC is a strictly voluntary organization and its participants are bound by the IAC code of conduct. India Against Corruption Movement – Code Of Conduct 1. The movement is completely NONVIOLENT & PEACEFUL  2. It is INCLUSIVE & NON-DISCRIMINATORY. Encouraging every community regardless of religion, caste, language, region, culture, sex, age, profession, economic strata, etc. to be part of the movement and be treated equally. 3. The movement is completely SECULAR. Communalism is more dangerous than corruption. Also, the problems of this country cannot be solved without people from all faiths and religions coming together. 4. The volunteers should work in the spirit of SELFLESS SERVICE to fulfill the dream of realizing a strong Jan Lokpal Act for the country without expecting money, name, fame, recognition, etc. for oneself. 5. India Against Corruption is not a Sangathan or an NGO or any institution. It is a people’s movement, a collective expression of the people of India fighting against corruption and seeking a better future. Therefore, the movement cannot have any branches. Rather than an organizational structure, it seeks to develop an efficient communication structure to enable free flow of ideas. Every person participating in the movement does so as a citizen of India with a burning desire to do something for the country. No person is a representative of Anna Hazare or in any other position. 6. FRATERNITY & UNITY. People should work with a feeling of brotherhood and avoid conflicts within a group or across groups. The forces opposite us are so powerful. We must stay united if we have to win over them. Deficiencies in the present anti-corruption systems Central Government level: At central Government level, there is Central Vigilance Commission, Departmental vigilance and CBI. CVC and Departmental vigilance deal with vigilance (disciplinary proceedings) aspect of a corruption case and CBI deals with criminal aspect of that case. Central Vigilance Commission: CVC is the apex body for all vigilance cases in Government of India. †¢ However, it does not have adequate resources commensurate with the large number of complaints that it receives. CVC is a very small set up with a staff strength less than 200. It is supposed to check corruption in more than 1500 central government departments and ministries, some of them being as big as Central Excise, Railways, Income Tax etc. Therefore, it has to depend on the vigilance wings of respective departments and forwards most of the complaints for inquiry and report to them. While it monitors the progress of these complaints, there is delay and the complainants are often disturbed by this. It directly enquires into a few complaints on its own, especially when it suspects motivated delays or where senior officials could be implicated. But given the constraints of manpower, such number is really small. †¢ CVC is merely an advisory body. Central Government Departments seek CVC’s advice on various corruption cases. However, they are free to accept or reject CVC’s advice. Even in those cases, which are directly enquired into by the CVC, it can only advise government. CVC mentions these cases of non-acceptance in its monthly reports and the Annual Report to Parliament. But these are not much in focus in Parliamentary debates or by the media. †¢ Experience shows that CVC’s advice to initiate prosecution is rarely accepted and whenever CVC advised major penalty, it was reduced to minor penalty. Therefore, CVC can hardly be treated as an effective deterrent against corruption. †¢ CVC cannot direct CBI to initiate enquiries against any officer of the level of Joint Secretary and above on its own. The CBI has to seek the permission of that department, which obviously would not be granted if the senior officers of that department are involved and they could delay the case or see to it that permission would not be granted. †¢ CVC does not have powers to register criminal case. It deals only with vigilance or disciplinary matters. †¢ It does not have powers over politicians. If there is an involvement of a politician in any case, CVC could at best bring it to the notice of the Government. There are several cases of serious corruption in which officials and political executive are  involved together. †¢ It does not have any direct powers over departmental vigilance wings. Often it is seen that CVC forwards a complaint to a department and then keeps sending reminders to them to enquire and send report. Many a times, the departments just do not comply. CVC does not have any really effective powers over them to seek compliance of its orders. †¢ CVC does not have administrative control over officials in vigilance wings of various central government departments to which it forwards corruption complaints. Though the government does consult CVC before appointing the Chief Vigilance Officers of various departments, however, the final decision lies with the government. Also, the officials below CVO are appointed/transferred by that department only. Only in exceptional cases, if the CVO chooses to bring it to the notice of CVC, CVC could bring pressure on the Department to revoke orders but again such recommendations are not binding. †¢ Appointments to CVC are directly under the control of ruling political party, though the leader of the Opposition is a member of the Committee to select CVC and VCs. But the Committee only considers names put up before it and that is decided by the Government. The appointments are opaque. †¢ Therefore, though CVC is relatively independent in its functioning, it neither has resources nor powers to enquire and take action on complaints of corruption in a manner that meets the expectations of people or act as an effective deterrence against corruption. Departmental Vigilance Wings: Each Department has a vigilance wing, which is manned by officials from the same department (barring a few which have an outsider as Chief Vigilance Officer. However, all the officers under him belong to the same department). †¢ Since the officers in the vigilance wing of a department are from the same department and they can be posted to any position in that department anytime, it is practically impossible for them to be independent and objective while inquiring into complaints against their colleagues and seniors. If a complaint is received against a senior officer, it is impossible to enquire into that complaint because an officer who is in vigilance today might get posted under that senior officer some time in future. †¢ There have been instances of the officials posted in vigilance wing by that department having had a very corrupt past. While in vigilance, they try to scuttle all cases against themselves. They also turn vigilance wing into a hub of corruption, where cases are closed for  consideration. †¢ Departmental vigilance does not investigate into criminal aspect of any case. It does not have the powers to register an FIR. †¢ They also do not have any powers against politicians. †¢ Since the vigilance wing is directly under the control of the Head of that Department, it is practically impossible for them to enquire against senior officials of that department. †¢ Therefore, , the vigilance wing of any department is seen to softpedal on genuine complaints or used to enquire against † inconvenient† officers. CBI: CBI has powers of a police station to investigate and register FIR. It can investigate any case related to a Central Government department on its own or any case referred to it by any state government or any court. †¢ CBI is overburdened and does not accept cases even where amount of defalcation is alleged to be around Rs 1 crore. †¢ CBI is directly under the administrative control of Central Government. †¢ So, if a complaint pertains to any minister or politician who is part of a ruling coalition or a bureaucrat who is close to them, CBI’s credibility has suffered and there is increasing public perception that it cannot do a fair investigation and that it is influenced to to scuttle these cases. †¢ Again, because CBI is directly under the control of Central Government, CBI is perceived to have been often used to settle scores against inconvenient politicians. Therefore, if a citizen wants to make a complaint about corruption by a politician or an official in the Central Government, there isn’t a single anti-corruption agency which is effective and independent of the government, whose wrongdoings are sought to be investigated. CBI has powers but it is not independent. CVC is independent but it does not have sufficient powers or resources. Conclusion We are all part of this historic movement to eradicate corruption. Together, under the leadership of Anna Hazare, the â€Å"Jan Lokpal Bill† – a strong law to ensure swift and certain punishment to the corrupt political leaders and government officials is being drafted. Jan Lokpal Bill is a Law being made by the people and for the people. The success of this campaign depends entirely on us. So we have to support the fight for effective Jan Lokpal Bill. References http://www.google.co.in/ http://www.wikipedia.org/ http://www.indiaagainstcorruption.org